ACE is a flagship superyacht by Conrad Shipyard, created for an owner with uncompromising standards of craftsmanship and discretion. Matbold was invited to develop the yacht’s visual identity, a brand language designed to feel minimal, timeless and quietly luxurious, aligned with the yacht’s clean architectural lines.
ACE is part of Conrad Shipyard’s high-end superyacht program and was launched as a landmark project for the yard.
Create an identity that communicates luxury without noise — premium, restrained, and owner-first — while still being distinctive and coherent across the yacht’s touchpoints.
Matbold developed a minimal, highly controlled identity system that prioritizes proportion, refinement and discretion. The work was developed in close cooperation with the yacht designers to ensure every detail matched the character of the yacht.
A clean design system and refined visual language designed to live across on-board applications and brand collateral - subtle, precise and purpose-built for a superyacht context.
The identity reinforces ACE as a distinctive presence within the world of luxury superyachts.
