‍Prague, Czech Republic 

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Renowned for its excellence in IVF care, the Czech Republic continues to be a global leader in assisted reproductive technology. At the forefront of this industry is Europe IVF, one of the continent's most esteemed clinics. With a vision to expand its reach across Europe, Europe IVF has partnered with Matbold to rejuvenate its brand strategy, visual identity and enhance its digital presence.

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Europe IVF has consistently delivered outstanding results, helping countless couples achieve their dreams of parenthood. However, as the clinic looks to expand its influence and offer its top-tier services to a broader audience, the need for a refreshed and cohesive brand identity has become paramount. Matbold has been entrusted with this significant task, bringing its expertise in brand strategy and visual identity to the table.

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Matbold's approach involves a comprehensive overhaul of Europe IVF's brand strategy. The goal is to align the clinic's image with its ambitious European expansion plans while maintaining its core values of excellence, care, and innovation. By analyzing the current market and future trends, Matbold is developing a brand strategy that emphasizes Europe IVF's leadership in the IVF sector and its commitment to patient-centric care.

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A key component of this project is the refreshment of Europe IVF's visual identity. Matbold crafted a modern, but descriptive, and visually appealing identity that resonates with a diverse European audience. This includes updating the clinic's logo, color schemes, typography, and overall design language to reflect a contemporary and approachable aesthetic. The slogan “You dream. We care.” communicates the essence of brand's purpose.

In addition to rebranding efforts, Matbold is spearheading the redesign of three major websites under the Europe IVF umbrella. This digital transformation is aimed at improving user experience, accessibility, and engagement. The new websites will feature intuitive navigation, comprehensive information about services, and interactive elements that facilitate a smoother journey for prospective patients.

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Matbold's role extends beyond design and strategy; our studio is also responsible for crafting and executing communication strategies and campaigns. By leveraging digital marketing, social media, and content creation, Matbold aims to position Europe IVF as the go-to clinic for IVF care in Europe.

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Stay tuned for the new branding and websites lunch and roll-out this June.

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You dream. We care.

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