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We’re proud to unveil the new visual identity we created for one of Belgrade's most prestigious French cuisine restaurants – Puter

Nestled in the heart of Vračar, near the famous Kalenić Market, Puter is renowned for its authentic French specialties and exceptional service.

Puter has also been recognized by the esteemed gastronomic guide Gault & Millau, which included it in its first Serbian edition, highlighting its continuous growth and commitment to quality.

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Our rebranding approach for Puter was centered around preserving its authenticity while refreshing its visual identity.

We designed a custom typography system to reflect the elegance and sophistication of French cuisine, ensuring consistency across all brand touchpoints. Handcrafted illustrations were used to convey the warmth and uniqueness of Puter’s ambiance. Motion design played a significant role in creating dynamic content for social media, increasing engagement and visibility.

We implemented environmental branding, enhancing the restaurant’s physical space with elements that seamlessly integrate the visual identity into the dining experience.

A strong focus was placed on photography direction, capturing the essence of each dish and the restaurant’s atmosphere, resulting in a cohesive and captivating visual story.

Explore the new visual identity and let us know what you think – bon appétit!

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CASE STUDY

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